Free-to-air television still gives marketers the biggest audience hit every evening.
Live entertainment, streaming platforms and filmed entertainment
• Advertising spending is set to reach $23 billion by 2023
• Five million people access internet content on their TV screens daily
• Gloster joins from PwC’s CMO Advisory
• Financial year data shows 45% increase in video spend year on year
• Fastest-growing segments: Subscription TV +10.1%, online ads +7.7%
FMCG brands leading the way using digital video to deliver brand uplift
Online ad spend reaches record $6.8 billion in 2016 financial year: Mobile 30%
Australian online ad spend continues to surge: stronger growth than US and UK
PwC Entertainment & Media Outlook: More than 50% of ad spend to move online by 2019
