The multi-year deal will bring live AO content to oOh!media’s national out of home network.
Pacific Equity Partners, I Squared Capital and Oaktree have lifted their bids for oOh!media to $1.60 per share.
Scaleup’s fourth media-for-equity fund is backed by News Corp Australia, Foxtel, NOVA, oOh!media and REA Group.
'It is no longer enough to ask for campaigns that simply scale. The better question is how they adapt and reflect the...
Twenty-eight out-of-home members are donating digital inventory to The Big Appeal ahead of the end of financial year.
The screen measures 16 metres long and 4.5 metres wide with 3D and anamorphic capabilities.
Oaktree Capital Management has built a sub-five per cent stake in oOh!media.
The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.
The company has also maintained that its preferred model is to remain independent.
In a trading update ahead of its AGM, the outdoor media company reported March quarter revenue up 4% overall and 7% in...
The move comes as the outdoor media company expands its leadership team.
The board has, so far, rejected both offers.
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
The campaign uses the language and discipline of sport to reframe trading as a consistent, everyday practice.
