• Light Up the Dawn was introduced in 2020 by RSL Australia
• The OOH industry increased by 25.5% on net media revenue for Q1 2022, reporting $228.1 million
• The companies are also joining MOVE, which is the industry's audience measurement system
• The $1.3 million study was undertaken by Neuro-Insight
• The Our Green and Gold campaign tapped into the 2021 Summer Olympics
• The industry saw a total increase of 24% in net media revenue in 2021
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
Council of agency executives collaborate on making outdoor easier to buy
• This Remembrance Day OOH signs controlled by OMA members will display the RSL’s message
• The report shows the impact of OMA’s policy in limiting public exposure to discretionary food and drinks
• Year-to-date revenue has increased 29.3 per cent
• Advertising seen on classic signs is just as impactful as a 30 second radio ad or 15 second TV ad
