The Outdoor Media Association (OMA) has revealed the full-year net media revenue results for the Out of Home (OOH) industry, including the category breakdowns for 2022.
Figures from OMA reveal the industry increased by 27.6% in net media revenue for 2022, reporting $1,060.5 million, up from an adjusted figure of $831.1 million for 2021.
As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021 across the following categories:
Category figures 2022:
• Roadside Billboards (over and under 25 square metres) – $463.8 million
• Roadside Other (street furniture, bus/tram externals, small format) – $238.5 million
• Transport (including airports) – $100.3 million
• Retail, Lifestyle and Other – $257.9 million
Category figures 2021:
• Roadside Billboards (over and under 25 square metres) – $362.5 million
• Roadside Other (street furniture, bus/tram externals, small format) – $195.7 million
• Transport (including airports) – $48.7 million
• Retail, Lifestyle and Other – $224.2 million
Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent* for the same period last year.
These figures come after OMA released results from the fourth quarter of 2022 which saw an increase of 30.2% on net media revenue year-on-year, posting $329.7 million, up from $253.2 million for quarter four of 2021.
The best news is that quarter four of 2022 exceeded 2019 revenue by 4.1%, the first quarter to exceed pre-pandemic sales.
Digital OOH (DOOH) revenue accounts for 64.1% of total net media revenue year-to-date, an increase over the recorded 58.9 per cent* for the same period last year.
OMA’s CEO Charmaine Moldrich said: “The industry with its focus on clients and innovation has continued to develop tools including MOVE 2.0 to make it easier to transact Out of Home advertising and measure its impact. The industry has invested $15 million in MOVE 2.0 which will provide more granular measurement data, to be launched in 2024.
“We will be pushing into programmatic and automation this year, starting with the release of an industry Impression Multiplier. This will make it easier to transact programmatically, realising the power of real-time DOOH for clients,” she added.
See also: OMA reveals the OOH industry revenue hit $1 billion in 2022