In the recently released OMA 2022 Annual Report, the Top 10 Out of Home (OOH) Categories and Advertisers were listed based on the most recent Nielsen Ad Intel Data available at the time.
However, since releasing the Report, Nielsen Ad Intel has updated its data, which now places Ardent Leisure outside the Top 10 OOH Advertisers rankings, whilst Lion maintains its top 10 status from 2021 and Walt Disney Studios is a new top 10 entrant for the first time.
This change is the result of Nielsen Ad Intel’s continually updated data, which ensures the industry has the latest and most accurate information available.
The latest Nielsen data can be viewed on page 47 of the updated digital version of the 2022 OMA Annual Report, accessed here.
Previously reported total OOH revenue, Digital Out of Home (DOOH) results and Agency Media Share Spend are not affected by this update and remain unchanged.
When the report was originally released, OMA CEO Elizabeth McIntyre said: “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working.
“Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working. We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel,” concluded McIntyre.
The OMA added three new members in Q2: Stockland, one of Australia’s largest diversified property groups; Certeq, an OOH supplier who specialises in large-scale IT and AV systems integration services; and Absen, a global provider of LED display solutions.