The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
The Q4 result lifted full-year 2025 net revenue to $1.45 billion.
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
John O'Neill: "We're forecasting double-digit growth"
Elizabeth McIntyre: "we are excited about the potential of our data to improve the systems and outcomes of a variety of businesses"
• Val Morgan Outdoor is a 100 per cent digital OOH advertising business
• Today’s announcement takes the total OMA membership to 32
• "OMA membership is a natural fit for AdFlow"
• The 2019 update includes changes to the current market models
• MOVE has partnered with leading research firm Neuro-Insight to conduct the NPS
This is the sixth successive year of audience growth for the industry
