TikTok is yet to be leveraged by marketers at the same rate as those well-established platforms
NSW was by far the state that did the majority of social talking about reality TV in Australia
Hickey also spoke about how influencer advertising is taking over traditional formats
Meltwater was recently ranked number 20 for Comparably Awards ‘Best Career Growth’ category
• "You're going to see a lot of athletes looking to sponsorships and ways to promote their brand on socials."
Social data behind cost of living concerns revealed
• Meltwater was also recently accredited as a Great Place to Work in Australia
• Australians are posting less about the election and voter discussion is down on social media
• The analysis looked at 119,000 social media posts and 14,000 online news and print articles
• She brings two decades of experience as a HR professional in senior regional roles
• Macquarie University is the first Australian organisation to deploy Meltwater's offering
• It will show how omnichannel marketing efforts drive engagement and exposure
Online news portals have become a mainstream source of news for Aussies, says Meltwater ANZ director David Hickey
Meltwater: A scalable, data-led media intelligence service
