Chief commercial officer Max Eburne and chief financial officer David Watkins will now become co-CEOs.
Jemma Enright: 'Our relaunch isn’t just about upgrading assets; it’s about delivering more opportunities for brands to grow through smart airport media...
Neysa Goh: "We know experiencing product is the best way to convert customers."
"Consumers today are more conscious than ever about the impact their choices have on the environment."
The new contract will see the OOH company put in charge of full digitisation for all station assets.
"Our focus isn't just on delivering ads. We have developed more impactful ways to engage with travellers."
"It truly is iconic, akin to globally recognised sites like London’s Piccadilly Circus.”
"This expansion to our portfolio also provides an exciting platform to relaunch transit later this year with innovations and impactful product enhancements."
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
The win follows a reported 12% upswing in OOH industry revenue.
The global prDOOH network will initially be available at the top 15 worldwide airports, including Sydney Airport.
Clementson will join the company’s executive leadership team from 1 February, with Hines leaving 30 April.
"Programmatic Out-of-Home allows you to deliver customised messages to different retail segments."
