JCDecaux has introduced global airport programmatic digital Out-of-Home (prDOOH) trading, allowing brands and agencies to launch campaigns across JCDecaux’s Airport network globally.
The global prDOOH network will initially be available at the top 15 worldwide airports, including Sydney Airport.
Other locations include the USA’s Dallas Fort Worth, Los Angeles and Miami airports, major European hubs including London Heathrow, Paris Charles-de-Gaulle, Frankfurt, and Milan-Linate, as well as Asia Pacific airports in Hong Kong, Singapore, and Macau.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “JCDecaux’s global programmatic airport solution means advertisers can now run multi-market programmatic campaigns across 15 of the world’s busiest airports including Sydney Airport. It provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of over 3,000 screens operated by JCDecaux worldwide.”
Jean-François Decaux, chairman of the executive board and co-CEO of JCDecaux, said: “We are thrilled to unveil the first global programmatic DOOH offer in airports. In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”
The news comes after Bronwyn Clementson‘s appointment to the newly created role of executive general manager – commercial at JCDecaux Australia. Clementson will join the company’s executive leadership team from 1 February 2024.
Clementson started in out-of-home as a commercial executive at APNO, before becoming digital and strategic director.
In 2019, Clementson became JCDecaux’s group commercial director managing the NSW and Airport contracts, before being promoted in 2021, to general manager – commercial.
The news of Clementson’s appointment came alongside news that chief operating officer Andrew Hines will step down after 30 years with JCDecaux and APNO. Hines will remain with JCDecaux during the transition period until 30 April 2024.
See Also: JCDecaux’s Bronwyn Clementson promoted as Andrew Hines steps down after 30 years