"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
Without experience, it can be difficult to know whether your creators are overcharging.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
Australian TV's Joan Sydney and Cary Young pass away, ATO influencer industry crackdown, TikTok to license IMDb data
Hickey also spoke about how influencer advertising is taking over traditional formats
HypeAuditor measures an increase in profit by almost half
