The six-month engagement covers influencer marketing and paid media for the iconic lip care brand Down Under.
Kee will lead commercial operations across three of APAC's fastest-growing creator markets.
The research illustrates a gap between corporate community talk and the real connections Australians crave.
Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics...
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"What we are seeing is the evolution of social content from a commercial point of view."
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
