The new report also found the industry is responsible for supporting over 450,000 jobs
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
• The report offers the largest collation of information and perspectives on ad attention measurement
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
• 74% of buyers are continuing or increasing investment in digital video ad formats
• The program is offered free of charge in an online format
• Le Roy also discusses the IAB's recent move to Ipsos
• Eades will steer the development, design, and delivery of practice-based education
• The well-attended conference provided critical insights and perspectives into the industry
• The Careers Fair will take place during at Luna Park in Sydney from 2nd to 3rd of August 2022
• The Ad Effectiveness Fundamentals program is free and available online
• IAB Australia has pointed out three main areas of concern in the Government's proposals
Total digital ad market was down 1.3% on the prior quarter
"This will bring us back to one of the leading markets in the world."
