"We refuse to settle for the status quo."
"We believe this will add more near-term value to marketers and how they want to adopt AI."
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
GroupM's Nick Brignell: "TV and VOD don’t exist in a vacuum".
Participating clients will get access to the learning program to assess and improve third-party cookie deprecation readiness
"Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region."
Ed Fanning: "This partnership builds on the global framework for media decarbonization we announced in 2022"
The program provides Australian advertisers with access to high-quality, brand-safe ad environments on vetted news sites
GroupM's mid-year outlook also revealed Australia's areas of growth in the year ahead
"It’s a massive honour to join the team and work with them to shape the next era of media"
“Open House was our opportunity share this approach with our partners in depth"
"I couldn't have asked for a better opportunity to return home to Australia than to join Mindshare"
