Plus: The benefits of creative message optimisation
This capability enables brands to assess Total TV reach by combining Finecast BVOD with Linear TV campaigns
• Poole: "I'm thrilled to be given the opportunity to continue growing Finecast across APAC"
• Finecast has partnered with SBS and Xandr to utilise the strength of Header Bidding technology
• AnalogFolk, We Are Different, Mediahub Australia, and Beijing Olympic Ratings
• She was previously GroupM Australia's chief investment officer
• Fox and Stephens will report to Finecast Managing Director Brett Poole
• Nicola Lewis to head up global expansion for the fast-growing Addressable TV business
• Dominos is one of the first to adopt the Finecast ID in their media planning.
• GroupM forecasting that as much as half of all viewing could be addressable
• Patricia Munoz and Sheryl Chen are joining Finecast as client strategy managers
• Over the past five years, Turley has led MediaCom’s investment team
Australia is the second market launch for Finecast.
