BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
DV launches DV Authentic Brand Suitability and DV Custom Contextual solutions
The report also noted explored consumer concerns about inflammatory or misleading content surge
DV and Netflix will be working on the technical integration over the coming months
•Attention Lab covers industry benchmark reports and illustrative case studies
• The full-suite solution is expected to be available in 2023
• Australia brand suitability violations dropped by 17% to a 8.2% violation rate
• This is set to maximise cross-channel digital investments and drive superior campaign outcomes
