Plus: The strategy that makes brands “a lot more tangible” to readers.
"One of the biggest endorsements for magazines is the ongoing support they receive from leading fashion and beauty marketers."
Grace O’Neill: "We wanted to present a portfolio of digital covers that captured the next generation of Australian superstars."
Are Media has pulled off an impressive first edition of the relaunch.
Bowra joins Are Media from the Seven Network where she was a marketing consultant.
Verticals, print v digital, new editors, weeklies war, readership and diversifying revenue
The February issue of The Australian Women’s Weekly is on sale from 25 January.
Susan Armstrong: "69% of women in midlife feel like advertisers ignore them completely.”
64% of women find magazines "completely absorbing."
Byers joins Deborah Thomas and Helen McCabe as the longest-serving recent editors of the Are Media title
The special will air on Channel 10 and 10 Play on Friday 8 December at 7.30pm
The lift in the September quarter marks the fifth consecutive quarter of growth for Are Media
"The potential for maximising this cherished connection across print, digital and commercial is enormous.”
Georgie Abay: "All of our winners are true icons across every field"
