Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
Amplify's anti-surveillance suit will let Santa travel the globe on December 25th without setting off any alarms.
"The opportunity to take your brand to the stars, whether a small step or a giant leap, is perhaps only one conversation...
Stepping up in the agency are Paige Lewis, Karina Munoz and Claire Hewitt.
Plus: Davies on what he has learned as a leader, his outlook for Amplify's future and SXSW Sydney
Gareth Davies: "We're truly excited to welcome Sabrina and Caitlin to the team"
"Sound is incredibly effective when it comes to recall"
“We are excited to expand our global presence and establish a strong foothold within Southeast Asia."
"We look at these creators as their own media entities unto themselves"
The film called ‘escape into: the evolution of worldbuilding’, is directed by filmmaker, author and activist, Bexy Cameron.
Amplify is now a TikTok agency partner to help new brands activate on the platform
This marks the first time the Polestar electric roadster concept has been on Australian soil
The appointments follow the recent additions of Canva, PlayStation and Levi’s to Amplify’s client roster
• Reid also discusses the potential of a season two of Netflix's Byron Baes
