Creator economy agency Amplify is expanding its global presence with the launch of Amplify Activate across Southeast Asia (SEA), with a network of over 10,000 creators.
Founded in Australia, Amplify established its Singapore headquarters in 2020. Since then, they have collaborated with brands such as Amazon, Spotify, TikTok, and Disney in the region, producing several successful social media campaigns. They’re now set to expand their Amplify Activate offering further with new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, and have bolstered their regional team to 40 employees.
Tom Maynard, Co-Founder of Amplify, says: “We are excited to expand our global presence and establish a strong foothold within Southeast Asia. We’ve previously managed large-scale social media campaigns across the region, and we’re ready to cement ourselves as APAC’s go-to for influencer management.”
This expansion includes six hires for Amplify including Jac Solis, previously employed at VIVA Entertainment, as SEA head of operations; JP Bravo and Mariz Ortega as campaign managers for the Philippines; Hannah Tran as campaign manager for Vietnam; Umar Azis as campaign manager for Indonesia; and Nanthapak Kamolchortpreecha as campaign manager for Thailand.
Jac Solis, SEA head of operations of Amplify in the Philippines, comments: “I’m thrilled to be leading Amplify’s expansion into new markets in Southeast Asia. This market is expanding rapidly and I’m looking forward to working with each territory’s best content creators and seeking out new opportunities for creators and brands to connect and reach new audiences”
Amplify co-founder Alex Reid adds: “By expanding internationally, we’re opening up new opportunities for content creators and brands to produce some amazing content and build communities. This is a big step for us, and we can’t wait to bring our products and services to clients throughout the region.”
Most recently managing the influencer and social campaign for Spotify Wrapped in partnership with TikTok and UM across the Philippines, Indonesia, Thailand, and Australia, Amplify has also undertaken their latest initiative – The Greatest Gamer which is the first reality gamer show on TikTok Indonesia.