Amplify has added three senior roles to its Australian team following a year of growth for the creative agency.
Stepping into the role of general manager is Karina Munoz, who joined the agency in 2020 and has been head of clients since 2022.
As general manager, Munoz – who previously worked for MKG-Experiential Marketing – will oversee all agency operations, finance, and client relationships. She most recently led NIKE’s ‘1000 Victories’ campaign for the FIFA Women’s World Cup.
Claire Hewitt will step up as head of production and oversee all production output for the agency as it expands its client offering. This will span experiential, content and partnerships.
Hewitt has led production for global clients, including NIKE, Airbnb, PlayStation, and Google, and spent eight years with Amplify working in both the London and Sydney offices.
Rounding out the three new appointments, Paige Lewis is re-joining Amplify as head of brand and growth, APAC. She worked for the agency in both London and Sydney as a business director before leaving for two years to launch United Entertainment Group’s APAC office as client services director.
In the role she will be responsible for leading the agency’s brand vision, regional growth strategy, marketing, and reputation, in addition to business development efforts.
Jonathan Emmins, founder and global CEO, Amplify said the agency has continued to grow globally because of client demand.
“It’s both exciting and reassuring to have long-standing members of the team founding and leading Amplify’s global hubs and ensuring when it comes to cross-office collaboration a ‘borderless agency mindset’.
Emmins welcomed Lewis back and said: “We can’t think of anyone better to lead this next stage of growth. With her drive, smarts and infectious enthusiasm Paige will be using her broad marketing experience to help clients, existing and new, build worlds, break formats, and create culture across the region.”
Lewis said of her appointment: “There is so much happening from a culture and innovation perspective across the region, which will only continue to multiply. With an insight-first approach to cultural marketing, Amplify is perfectly placed to provide clients with a fresh perspective.”
Gareth Davies, managing partner, Amplify Australia celebrated the promotions of Munoz and Hewitt and recognised their work, expertise and contribution to the business over the years.
“We welcome this new generation of female leadership and look forward to the impact they’ll make to the agency and the industry.”
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Top image: Paige Lewis, Karina Munoz and Claire Hewitt