Approximately six million Australians identify as creators, and 19% identify as influencers.
The event was held at Sydney's Doltone House last night.
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
Ryan will leave the organisation in mid-November
The first program to be introduced is Influencer Marketing Essentials
• The specialist guides relate to responsible alcohol advertising
• She replaces Detch Singh who is the council's inaugural chair
