AiMCO reveals 2024 Guiding Council

AiMCO - Tegan Boorman and Nicole Foster

The Council oversees the strategy and direction of AiMCO, plus its initiatives, policies, and programs.

The Australian Influencer Marketing Council (AiMCO) has revealed the new and returning councillors joining the 2024 Guiding Council.

The incoming council, elected by AIMCO members, includes the return of five sitting councillors, along with five new council members. The remaining eight councillors will be due for re-election in 2025.

AiMCO’s Guiding Council was formed in 2019 alongside the establishment of AiMCO. The governing body oversees the strategy and direction for AiMCO and its initiatives, working with members to activate policies and programs, while guiding the overall direction of AiMCO activities.

New councillors joining include Alexis Whelan from Kinesso, Edelman’s Drew Collins, Nicole Foster of Tourism Australia, Stephanie Pearson from OMG Group and BornBred Talent’s Stephanie Scicchitano.

Returning sitting councillors are Q-83’s Anthony Richardson, Natalie Giddings from Hoozu, Totally Awesome’s Sarah Letts, deputy chairperson Sam Kelly of Hello Social, and chairperson Tegan Boorman from Social Law Co.

Meanwhile, councillors due for re-election in 2025 are: Sonja Stindl from Amplify, Lucy Ronald from Fabulate, Jamie Taylor from Havas Media, deputy chairperson Detch Singh of Hypetap, Hannah McElhinney from SnackDrawer, Sharyn Smith from Social Soup, Steve Wright from Vamp, and Shivani Maharaj from Wavemaker.

AiMCO’s 100-plus members were invited to nominate for the council, with the final panel elected following a competitive voting process via a member-only survey.

Patrick Whitnall, AiMCO managing director, said: “As AiMCO membership continues to grow, our Guiding Council is more critical than ever in helping to drive our overall agenda. I’m excited by the 2024 council – it’s a refreshed, vibrant team of passionate influencer marketing advocates, and I look forward to working closely with them as we continue to elevate influencer marketing best practice.”

Chairperson Boorman from Social Law Co. said: “I’m delighted to be re-elected to the Guiding Council, and to continue in the role of chair for this coming year. I look forward to working with the refreshed Guiding Council as we continue to guide the industry body through the establishment and implementation of best practice in influencer marketing, in what is a pivotal time for the industry.”

Foster, councillor and Tourism Australia acting GM of global PR, content and social, added: “It is an honour to be part of AiMCO’s Guiding Council, responsible for helping drive the direction of the organisation over the next few years. Influencers and creators continue to drive effective results for brands and I am excited to be part of the evolution of the Australian influencer marketing industry, while also providing critical education opportunities and setting industry standards.”

Top image: Tegan Boorman and Nicole Foster

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