The two-minute ad was directed by Australian director Kim Gehrig of Somesuch Productions.
Attivo owns 303 MullenLowe in Australia and shares ownership of Mediahub Australia with IPG's Mediabrands Australia.
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
There is now no age limit, as Mediaweek looks to celebrate the future leaders of the industry.
The ‘Ordinary be Damned’ platform celebrates those who aspire to find rewarding ways forward.
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
"A really relevant spin on hydration."
"Celebrates the festive spirit in a delightfully decadent way."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
Think holistically – don’t just buy audience numbers…buy impact
Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t...
