Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.
Loni Stark: "Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant...
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
The global awards program recognises those using Adobe Experience Cloud.
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
"With generative AI there is an urgent need to rebuild trust in digital content"
ANZ are also the highest globally to believe that too much data about their behaviours will be collected
Plus: How many people are asking more of brands
Gavin Miller: "This year’s showcase highlights exciting new ways generative AI and 3D technologies can supercharge creative expression"
Adobe MAX 2023 is ushering in a new era of Creativity for All
Anil Chakravarthy: "We’re excited to see how Havas redefines content creation."
Ely Greenfield: "With over 2 billion generations, creators amazed us with their engagement and feedback to the Firefly beta"
