Emily Green joins Social Soup after roles at Buttermilk, WPP agencies and Net-A-Porter.
Sharyn Smith respects Mark Ritson enormously — but his dismissal of influencer marketing ignores the evidence he champions everywhere else.
The research illustrates a gap between corporate community talk and the real connections Australians crave.
The research found 51% of creators have rejected a deal that did not feel right.
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
The partnership promises a new ‘always-on’ creator program for skincare brand QV.
Why many are still failing to integrate creator marketing into their wider ecosystem.
For an industry built on speed and novelty, Social Soup's longevity is rare
For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
ChatGPT is the most used AI program, used by 72% of creators.
The new tool is designed to help creators and brands select the most effective content and drive better results.
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
