From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
"Launching Nielsen ONE Content and Ads globally helps us power a better media future"
The new data reveals 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”
Labor, Barbie, Harry Potter, News Corp
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
76% of Australians "display a keen interest in visiting new places"
Nielsen’s Annual Marketing Report: 34% of marketers to allocate 40%-59% of their budgets to CTV
Max Broer and Sarah Keith shared their thoughts on the major parties ad spend of the NSW election
OzTAM and Nielsen detail audience counting error, and vow ‘nothing similar should happen again’
• The report identifies gaps in marketers' budgets, channels and media strategies
• Nielsen's enhanced DCR was recently launched in Italy
• Clive Palmer’s Group of Companies came in at number six on the list
