The acquisition is looking to close in the third quarter
DV Marketplace Suite is powered by widely-accredited measurement technology that benefits supply-side and demand-side platforms
"It is essential that advertisers engage verification across all campaigns and environments"
"I am excited to take DV’s Attention solutions to the next level"
"We are excited that our industry-leading solutions are now widely available for their advertisers"
DV Campaign AutomatorTM works across all formats and devices, including desktop, mobile web, mobile app and CTV
BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
DV launches DV Authentic Brand Suitability and DV Custom Contextual solutions
The report also noted explored consumer concerns about inflammatory or misleading content surge
DV and Netflix will be working on the technical integration over the coming months
•Attention Lab covers industry benchmark reports and illustrative case studies
• The full-suite solution is expected to be available in 2023
• Australia brand suitability violations dropped by 17% to a 8.2% violation rate
