DoubleVerify’s media quality measurement extends to Netflix advertisers


“We are excited that our industry-leading solutions are now widely available for their advertisers”

DoubleVerify has announced that the software platform for digital media measurement, data and analytics measurement solutions is now available for all Netflix advertisers. This means that Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.

“Netflix is one of the world’s largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify. “Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximise advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video.”

DoubleVerify is one of the few measurement providers selected to extend coverage to Netflix. With DoubleVerify’s measurement technology, advertisers benefit from:

• Fraud Protection: DoubleVerify identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.
• Viewability Measurement: DoubleVerify provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.

The company works to set itself apart in the CTV category, with solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring. DoubleVerify allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices. This provides measurement parity and gives advertisers a high level of confidence in CTV advertising. 

See Also: DoubleVerify launches DV Campaign AutomatorTM to streamline the campaign trafficking workflow

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