Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
Jones was formerly an executive at Scout Publishing and Junkee Media.
Additional promotions and hires set to be announced in the coming weeks.
Ezechiel Ritchie: "I'm very optimistic about the future growth of the company"
Luke Spano: "It will change the industry’s perspective on the opportunity that native content provides to brands"
"Destination Gold Coast truly leveraged the power of native content with their Itineraries campaign"
Avid works with more than 100 brands in Australia, among many more brands across a range of industries
• The new additions to the team follow the continued growth of the business
• The network enables advertisers to run native content campaigns at scale
