The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums
The network showcased its "massive" new announcements for the year ahead as part of the SXSW Sydney
In the new May 2023 HOT List, Mediaweek contributing editor and MFA Hall of Famer Greg “Sparrow” Graham continues tracking the best-performing...
Mullins also spoke about the agency's performance over the last year and what sets them apart
March's ad placement of the month is Howatson+Company's campaign for mattress startup, 10:PM
