Sydney Radio Ratings 2020: GfK Survey 1

• GfK Survey 1: January 19 – February 29

2GB leads with Jones steady, but Hadley surges to 17.5%
WSFM #1 FM as smoothfm and KIIS both slip, K&J #1
2Day FM biggest market mover as daytime numbers lift

UP: 2Day FM +1.2
DOWN: smoothfm 95.3 -1.2

2GB 13.2% (12.1%)

Cume 662,000 (+54,000)
2019 results: Best/worst
Best 10+ 14.8% (12.1%)
Best breakfast 17.6% (14.7%)

Morning with Ray Hadley was the best performing slot at the market leader in the first survey of the year with share up 3.7% to 17.5%. That is the highest share in any timeslot not just in Sydney radio, but in any metro market around Australia this survey. Breakfast, afternoon and evening was steady with Ben Fordham’s drive slot up 1.7 to 10.2%, just 0.1 behind the highest-rating FM station, Nova.

smoothfm 8.1% (9.3%)

Cume 994,000 (+41,000)
2019 results: Best/worst
Best 10+ 10.0% (9.1%)
Best breakfast 8.5% (5.9%)

The station is equal #2 FM alongside KIIS after sliding 1.2 in the summer survey. Morning (-2.2) and evening (-4.7) took the biggest pounding at the 2019 star performer. Biggest demo drop was 40-54, down 3.6 to 7.2%, falling from #1 to #6.

KIIS 1065 8.1% (8.8%)

Cume 988,000 (-60,000)
2019 results: Best/worst
Best 10+ 9.3% (7.7%)
Best breakfast 11.8% (10.1%)

Station now equal #2 FM alongside smoothfm. However KIIS remains breakfast champion where Kyle and Jackie rank #1 FM on 9.9% despite share slipping 1.5 to 9.9%. Will and Woody dropped from #1 to #2 FM.

WSFM 8.4% (7.5%)

Cume 806,000 (+31,000)
2019 results: Best/worst
Best 10+ 8.8% (7.5%)
Best breakfast 8.8% (7.9%)

Strong start to the year with the station #1 FM up 0.9 to 8.4%. It is always a good survey for the ARN brand with starts in the last three years of 8.4%, 9.0% and 8.8%. Jonesy and Amanda lifted breakfast share 0.6 to to 9.1% which is their best in over 12 months. The station smacked it out of the park in the key demos, now ranking #1 40-54 and 55-64.

Nova 96.9 7.7% (7.2%)

Cume: 1,123,000 (+92,000)
2019 results: Best/worst
Best 10+ 7.6% (6.5%)
Best breakfast 7.8% (6.4%)

Breakfast with Fitzy and Wippa jumped 1.3 to 8.0%, their equal best of the past four years and a share they have only had once in that period mid-2019. Drive with Kate, Tim and Marty was up 1.1 to 10.3% to make then new drive overall leader, overtaking KIIS. Just look at that cume – now the only station in Sydney over 1m. Breakfast cume climbing too. KIIS were 100,000 ahead, but that gap has now shrunk to 33,000.

104.9 Triple M 4.9% (5.2%)

Cume 607,000 (+102,000)
2019 results: Best/worst
Best 10+ 6.4% (4.6%)
Best breakfast 6.9% (4.7%)

Lawrence Mooney told Mediaweek just last week he expects it to take time before they climb the ratings ladder. Triple M breakfast got up one rung this survey with share up 0.2 to 5.5%. Drive with Mick and Jane was up 0.5 to 6.2%. Station cume added 102,000.

104.1 2Day FM 5.3% (4.1%)

Cume 740,000 (+66,000)
2019 results: Best/worst
Best 10% 6.0% (3.9%)
Best breakfast 4.5% (2.4%)

The SCA Hit Network station was the biggest mover in the market – up 1.2 to 5.3%. While breakfast with Jamie Angel lifted 0.2 to 3.7%, the main gains were in morning (+1.7 to 6.9%) and afternoon (+1.5 to 6.2%). Demo growth came via 25-39 and 40-54.

2CH 1170 3.5% (4.3%)

Cume 231,000 (-31,000)
2019 results: Best/worst
Best 10+ 4.5% (3.4%)
Best breakfast 4.1% (2.1%)

After a jump in the final survey of 2019, station share was down 0.8, while breakfast went the other way, up 0.3 to 3.3%, the slot’s best since survey 1, 2019.

Sky Sports Radio 0.7% (0.7%)

Cume: 117,000 (+20,000)
2019 results: Best/worst
Best 10+ 0.9% (0.4%)
Best breakfast 1.6% (0.3%)

Little change this survey with breakfast up just 0.1 to 0.9%. Michael Clarke arrived after survey finished, so no impact from him until survey 2 next month.

Macquarie Sports 954 Not surveyed (0.7%)

2019 results: Best/worst
Best 10+ 1.1% (0.5%)
Best breakfast 1.6% (0.6%)

The new Nine music brand is not included this survey as it only turned on the tunes during the survey. It will be back next survey. While there is still some live sport on the station, it is mostly music with the tunes including AC/DC amongst softer rock classics. That’s what happens when you have a Triple M programmer! It’s a great music mix that gives the station a point of difference.

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