Storyation promotes Simone Aquilina to general manager

Storyation Simone Aquilina

Aquilina joined Storyation in 2022 as commercial director.

Medium Rare Content Agency has promoted Simone Aquilina to the role of Storyation general manager. 

Aquilina brings more than two decades of experience to the role, joining specialist content marketing agency Storyation in 2022 as commercial director, with previous leadership roles at Australian Geographic, Are Media, and Bauer Media Group.

Medium Rare’s managing director Nick Smith said he was “thrilled to appoint Simone as general manager of Storyation.”

“Not only does she have decades of experience in content, but she has the ability to create a valuable return to our clients’ investment in content that makes her the perfect fit,” he said.

“She’s been a driving force of the success of Storyation, bringing new business and specialisation to the agency.”

Speaking of her new role, Aquilina said she was “excited to lead Storyation into its next chapter.”

“Good quality content and strategy is fundamental for a brand’s success in today’s market. We have successfully widened our content service offering over the past two years, and with our expanded specialist team, we look forward to continuing to create award-winning content for our clients.”

Aquilina’s announcement comes as the agency makes two additional key appointments. Katie Goss has been named head of content, responsible for leading content marketing strategies, while Elissa Kent has been promoted to head of partnerships, responsible for leading the client partnerships team. 

Storyation was co-founded by Mimi Cullen and Lauren Quaintance in 2013, aiming to fill a gap in the market for story-based content with an editorial focus. It was acquired by Medium Rare in 2019, a wholly owned subsidiary of News Corp Australia. 

Key Storyation clients include Virgin Australia, James Hardie, hipages, King Living, Journey Beyond, Hello Fresh, Viva Energy, Medibank, Melbourne Symphony Orchestra, Bunzl, and Nespresso.

See also: Content marketing agency Storyation blows out 10 birthday candles

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