Social Soup, the influencer marketing business of The Influence Group, has launched a new video content series designed to inform and educate agencies and marketers on best practice influencer marketing via short, digestible social videos.
The ongoing content series, What Good Influence Looks Like, launched off the back of Social Soup’s Influence Upfronts in Sydney and Melbourne last month.
It is an informative take on influencer marketing that includes effective planning and implementation strategies as well as tips, tricks and tools for marketing across the influence ecosystem.
The ongoing series has launched with five videos, dedicated to omni-influence in the modern marketing landscape, key areas for planning good influencer marketing, channel strategies including best practice on TikTok, and the role of TikTok in omni-channel influence planning.
Sharyn Smith, director of The Influence Group and CEO and Founder of Social Soup, said: “We’re so excited to bring this educational series to life, showcase our 15-plus years of expertise, and help marketers and agencies better understand and use influencer marketing.
“Influencer marketing is no longer just a marketing plan add-on: it is a key player in marketing success, often with huge potential. Our content series will help people understand how to get the best from creators and how to leverage social channels in the right way.”
Katie Palmer-Rose, Social Soup managing director, said: “We saw huge success with our Influence Upfronts and realised the high level of demand for education and advice on marketing across influencers and social.
“The What Good Influence Looks Like videos feature in a centralised hub on Social Soup’s website with content including key areas for planning good influencer marketing, the role of TikTok as well as best practice social channel marketing and building long-term success with influence.
“We are encouraging anyone in the online social space – and those considering it – to give them a watch. The medium of influence continues to grow and we at Social Soup believe we’re at its forefront,” she said.
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Top image: Sharyn Smith and Katie Palmer-Rose