Seven West Media and Southern Cross Austereo yesterday announced an extension of their regional television affiliation agreement for Tasmania, Darwin, Spencer Gulf, Broken Hill, Central & Eastern Australia and Mt Isa.
The agreement will see SCA continue to broadcast Seven’s metropolitan free-to-air television content in its existing zones from July 1 2018 for three years with an option for each party to extend for a further fourth year.
SCA will pay Seven an affiliation fee of 50% of its television revenue.
SWM CEO Tim Worner said, “This is a great outcome for Seven and SCA. We are confident that, together, we will continue our very successful and long-standing relationship and offer a premium viewing experience for audiences and a unique platform for advertisers.”
Welcoming the extension of the agreement, SCA CEO Grant Blackley said: “I’m excited SCA is continuing its long-term agreement with Seven. Our partnership enables us to deliver a strong lineup of programming, particularly in Tasmania where we enjoy an almost 60% of audience share.”
Photo: Seven’s breakout hit The Good Doctor