Seven launches 7NEWS app designed to be personalised

Seven 7News logo

The launch coincides with de Ceglie wanting to make the most of having “the best video in Australia”.

The Seven Network has launched a new 7NEWS app, described to “deliver a seamless news experience tailored to individual users, with up-to-the-minute coverage of the latest developments in Australia and overseas.”

The app features breaking stories and analysis across topics including current affairs, sports, business, entertainment, and lifestyle. It is available now to download for free on phones or tablets.

Seven Network’s director of news and current affairs and Seven West Media editor-in-chief, Anthony De Ceglie, said: “The 7NEWS app has been designed to be truly user-first, offering a personalised experience that will deliver premium news, sport, business, entertainment and lifestyle content across any mobile device for free in the way people want.

“Our team of reporters, presenters, producers, analysts and technicians are committed to bringing the most elite and unbiased news to all Australians.

“The new free 7NEWS app has never made it simpler for you to be in the know. It is your perfect companion to understanding what is going on every minute of the day.”

The launch of the new 7NEWS app coincides with de Ceglie wanting to integrate The Nightly into Seven’s 6pm bulletins, and make the most of having “the best video in Australia”.

When video is “king”, he told Mediaweek a few days after being promoted to director of news and current affairs, and editor-in-chief, “that should be an advertiser’s and a marketer’s dream.”

“Looking at legacy media in traditional silos like TV, radio or print is a really antiquated and outdated idea,” he says.

“In 2024, it’s about bringing all of that together into one unified voice across all our assets, especially digital. Right now, for example, everyone agrees that video is king. Well, Seven West Media produces the best video in Australia every single day and night.

“It’s about how we create synergies with that video across broadcast and digital, and when I say digital, I mean everything from our mothership 7news website to our TikTok accounts for certain shows or states or regions. There is no one that can beat us on video creation in the country. And that should be an advertiser’s and a marketer’s dream.”

Seven said one of the standout features of the new app is the customisation options, which will allow users to personalise their newsfeed by opting into their topics of interest. 

The app also offers notifications on breaking news with 7NEWS live coverage. It also features integration of video content from Sunrise, The Morning Show, and 7NEWS Spotlight

Live sport updates, fixtures, and coverage across the AFL, AFLW, and cricket will also feature, as well as the 7SPORT Match Centre which features real-time stats, team updates, and player news.

See also: Anthony de Ceglie’s ‘dream’ is a ‘unified’ Seven and new audiences

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