David Koch’s Pinstripe Media is launching a campaign this week in partnership with Network Seven called Small Business First. The six-month initiative will focus the spotlight on small businesses and their survival through the rebuild from the COVID-19 crisis and the economic recession.
Small Business First will feature an 8-part TV series to run on Seven’s primary channel starting this Sunday at 1pm. Also launched this week is the Small Business First digital hub built to help small businesses access new customers with community deals, find special offers from other businesses, and access a comprehensive content hub.
Google, MYOB, Canva, Salesforce, Yellow, Scottish Pacific Business Finance (ScotPac) and Officeworks are the collective of brands supporting the campaign.
“Small Business First is all about helping small businesses make money, save money, and find great, reliable content to help them survive this period. The show will bring the stories and the expert insights, while the hub will help business owners find new customers with special deals and get offers from the big end of town”, said David Koch, who will anchor the program from Pinstripe Media’s studio in Barangaroo.
Kochie also leads a team of “Business Champions” which also includes Small & Family Business Minister Michaelia Cash, founder of Buy From The Bush Grace Brennan, Helen McCabe founder of Future Women, and entrepreneurs Sam Wood and Michael Klim, who will act as ambassadors.
“We were after brands who are genuinely supportive of the small business community and wanted to be involved for the right reasons. Our partners have been extremely forthcoming with practical ideas and solutions to help the audience get through this challenging period”, said Pinstripe commercial director Ross Kidd.
The digital platform will give businesses a free listing in a directory where they can promote their offers to customers, sell vouchers, and encourage consumers to support them in other ways. A deals marketplace will bring together specials from “the big end of town” which are available to small businesses with free and discounted product, tools, resources, and advice.
An extensive learning hub will have ongoing content and resources for businesses to put into action, including a podcast series, a weekly live webcast, and digital video content.
Brands who wish to add to the deals marketplace can contact firstname.lastname@example.org.