Following the recent announcement that Dendy Direct will cease operations from May 14, 2018, the board has reviewed the organisational structure of the business and created the position of group marketing head to create further synergies and maximise brand strategies.
Scott Mota (pictured above) has been appointed to the new position and will be leading the overall marketing, communications and brand strategy for the Dendy Icon Group comprising Icon Film Distribution and Dendy Cinemas.
“I am delighted to appoint Scott to this position. He is an extremely effective, passionate and successful marketer, well deserving of this recognition. I am excited to see his creativity and strategic vision steer the Dendy Icon Group forward,” said Sharon Strickland, COO, Dendy Icon.
Mota has over 20 years’ experience in content marketing across the entertainment industry. His most recent role was head of marketing for Dendy Cinemas and On-Demand. Other previous roles include head of marketing at Freeview, Lifestyle Channels at Foxtel as well as senior marketing roles at Hasbro, Warner Bros and 20th Century Fox.
Mota’s appointment is effective immediately.