Scallywag Entertainments announces partnership with BBC Studios

• Location based entertainment consultancy appointment for S-E Asia & ANZ

Hong Kong-based Scallywag Entertainments has been appointed by BBC Studios to help develop location-based entertainment opportunities in the South East Asia and Australia and New Zealand.

The appointment is to support BBC Studios in identifying locations, investors, licensing and operational partners for BBC branded attractions such as Top Gear, CBeebies and BBC Earth consists of exclusive and non-exclusive appointments across multiple geographies.

Scallywag Entertainments, which is headed by former Merlin Entertainments Director and long-time Hong Kong resident Oliver Cully, was founded in early 2019 to support companies in the location-based entertainment sector such as theme parks, family entertainment centres and visitor attractions as well as brand owners, looking to develop their brands in the sector.

Oliver said: “Scallywag Entertainments looks forward to finding locations and partners for the BBC to bring its brands to life in the form of visitor attractions, so that millions of its fans can experience and interact with them first-hand.”

Mat Way, global director of live entertainment at BBC Studios said: “We are excited to work with Scallywag Entertainments and look forward to developing our attractions business in the S-E Asia and ANZ markets.”

Covering Australia, New Zealand and 23 countries across the Asia region, BBC Studios APAC is overseen by EVP Jon Penn. Operating from eight offices, with its main bases in Sydney, Beijing and Singapore, BBC Studios APAC comprises of Content Sales and Co-productions, Branded Services, Production, Format Sales, Consumer Products and Live Events.

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