New app, new graphic and new set for SBS News

Enhanced SBS News gives audiences the whole picture

• Enhanced SBS News gives audiences the whole picture on Australian and international news

SBS has refreshed its news portfolio, today launching SBS News with a new look across its platforms.

A new SBS News app has also been released to give audiences greater access to the latest news from Australia and around the world. It is available now for iOS and Android devices.

The SBS News brand will span SBS World News, Insight, Dateline, The Feed, Small Business Secrets and SBS’s news website.

Improvements to the network’s digital platforms aim to make SBS’s news and current affairs content more accessible to audiences, with the latest news available any time and anywhere.

SBS director of news and current affairs Jim Carroll said: “We’ve given SBS News a new look and new capabilities to reflect SBS’s digital-first strategy that puts audiences at the heart of everything we do.

“In a time when trust is more important than ever, we want Australians to know they can continue to rely on SBS News to deliver the highest quality, most trusted news from around the country and the world across our television, radio and digital platforms.”

Upgrades to SBS News website include streamlined navigation with enhanced streaming capabilities to support the growing trend towards video news. The new SBS News website is optimised for mobile, tablet and desktop.

In broadcast, the SBS World News TV bulletin has also been refreshed with a new logo, graphics and set. Host Janice Petersen will bring Australians the news from the updated set from 6:30pm tonight on SBS.

The new SBS News app was developed by Netco while creative agency DD8 led the development of the new SBS News brand.

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