Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek caught up with Elizabeth Herbst-Brady, chief revenue officer at Yahoo, and asked her what advice she had for any fellow women in leadership roles within the industry.
“I think my advice would be the same for all,” Herbst-Brady said. “I think about my goals around being curious – because when you’re curious, you understand why you’re doing what you’re doing, and are being accountable. When you’re accountable, you really learn from your mistakes.”
The second piece of advice Herbst-Brady highlights is “the centeredness of being grateful.”
“This is an incredible industry that we are able to work within, and I try to every day come back to remember my gratitude to be a part of it. On any given day, any one of those things can be difficult, but that’s how I think about moving through and taking advantage of every opportunity.”
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
Episode one podcast
Episode one video
Episode two podcast
Episode two video
Episode three podcast
Episode three video