Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek spoke with Gary Jubelin – who was presenting alongside fellow podcaster Matthew Johns – about what brought him to Advertising Week 2023.
“I was invited to come along and talk about the transition from policing – which I did for a very long time – into the podcast world.
“I’ve got to say, as an ex homicide detective, the phones aren’t ringing at 2am in the morning most nights to be called out, so I’m not missing that. I miss certain aspects of policing, the thrill of the chase, but I’m really enjoying what I’m doing in the media and the podcast world.”
When asked what the hot topic at Advertising Week 2023 was in his opinion, Jubelin says the two big ones are credibility and integrity.
“I would think if I was in advertising, I’d be looking to be aligned to something with some integrity. It’s a word that gets used probably not enough, because it’s important that what you’re doing is for a reason and it’s got to be for the right reasons.”
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
Top Image: Matthew Johns