Industry veteran Alistair Pratten has joined full-service independent agency Today the Brave as head of production.
With roots in advertising and integrated production and close to 20 years of experience working across the full spectrum of the industry, Alistair brings a diverse skill set to the agency having worked across everything from live TV, promos, documentaries, commercial, online content, post production and animation.
Today the Brave’s founding partner, Jaimes Leggett, said: “As we supercharge our growth at Today the Brave, it became clear there was a need for a best-in-class production capability to steer the ship for our client’s ambitious campaigns.
“Bringing Alistair into the fold was a no-brainer and he has already demonstrated his ability to seamlessly drive a number of complex, integrated projects.”
Since joining the business, Alistair has led the production of key work with clients including; HOYTS, News Corp and Zambrero.
Pratten commented: “It’s incredibly exciting to be part of an agency growing from the ground up, and to have the freedom to transform their production offering through both traditional and non-traditional formats.
“The hunger to be brave is a driving force in the team, and I’m relishing the opportunity to work with such a diversely talented set of individuals; a combination that is already achieving great results for our clients.”
Having applied himself across organisations such as Red Bee Media in London, Pratten’s roles of late have included head of broadcast for The Works Sydney, executive producer for the Editors and most recently, national head of production for Wunderman Thompson, overseeing the production offering of three offices nationally.
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