Radio Ratings Perth

Mediaweek editor James Manning examines the GFK radio ratings, survey 5 for Perth.

• Another double for Nova – #1 overall and #1 in breakfast
• Nova’s Nathan, Nat and Shaun’s record breakfast share of 15.0%
• Nova’s Kate, Tim & Marty lead drive teams despite ratings dip

Biggest rise: Hit 92.9 +0.7

Biggest fall: 96FM -1.2

Nova 93.7 13.9%

The station has blitzed the ratings and set some records along the way. This is the station’s second consecutive #1 survey and it again has the biggest cume audience with 568,000. In breakfast Nathan, Nat and Shaun also won a second consecutive survey, this time with a record share of 15.0%. Kate, Tim & Marty, plus Fitzy & Wippa, rank #1 between 4-7pm and have the biggest cume – 311,000. Smallzy has keen followers out West too with a winning evening share of 14.6%.

Mix 94.5 13.7%

The station has to settle for second place for a second time and it has posted consecutive shares under 14% for the first time in over three years. Breakfast with Clairsy, Matt & Kymba is now 2.4 behind the market leader. Morning and afternoon are timeslot champs while drive with The Rush Hour with Lisa and Pete and then Kennedy Molloy ranks #2 behind Nova.

Hit 92.9 10.6%

The new Heidi, Xavier and Ryan breakfast show had a good survey, up 0.9 and back into double figures. Hughesy and Kate rank #3 drive but they have narrowed the gap between their closest competitor, sister station Mix.

6PR 7.6%

Although overall share was down 0.5, Steve and Baz in breakfast saw share stay steady on 11.1%, their equal best result in 18 months. All other dayparts reported drops between 1.8 and 0.1.

96FM 7.4%

Not a great survey with falls right across the day. The newish breakfast show with Paul & Lise dipped 1.2 to 6.8%, which is the second-lowest result in 18 months. Former locals Will and Woody have a share of 6.1% in drive, half the share (or lower) than the other FM drive shows.

6iX 5.1%

A flat survey with share steady. Only blemish was a drop of a point in breakfast, which was offset by small rises in morning, afternoon and drive.



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