Radio Ratings Melbourne

Mediaweek editor James Manning examines the GFK radio ratings, survey 5 for Melbourne.

• 3AW again #1 overall, smoothfm pushes past Gold and Fox as #1 FM
• Gold breakfast with Christian O’Connell drops in first full survey
• Gavin Miller’s Gold drive music show again out-rates celebrity shows

Biggest rise: smoothfm 91.5 +1.3

Biggest fall: Gold 104.3 -0.9

3AW 13.2%

Still the dominant player in the market despite a drop in all dayparts except drive where Tom Elliott lifted share 0.2 to 9.8%. Ross and John continue to rule breakfast on 18.6% and Neil Mitchell leads morning on 15.0%.

smoothfm 91.5 10.4%

The station’s second best share ever after a 10.5% in the second half of last year. Breakfast with Mike Perso and Jennifer Hansen was up 0.4 to 7.7%, which is close to where they have been for four of the five surveys this year. All dayparts grew significantly with Ty Frost in morning the high point on 11.8 while drive with Byron Webb grew the most – up 2.1 to 9.4%. The older demos have taken off – 55-64 up 4.9 to 15.9%, and 65+ up 4.6 to 15.8%.

101.9 Fox FM 10.0%

The station remains #2 FM, this time trailing smoothfm rather than Gold. Fifi, Fev and Byron remain #1 FM breakfast with share up 0.4 to 10.3%. Hughesy and Kate remain #1 in drive but on a smaller share of 12.0, down from 13.2%. Fox has a massive lead in its key demos 18-24 and 25-39.

Gold 104.3 9.9%

A drop of 0.9 10+ sees the station surrender top spot, but it is not far off the pace. Christian O’Connell dropped a little in his first full survey, down 1.3 to 7.4%. Drive had a cracker with Gavin Miller keeping the station #2 FM overall with share in double figures.

Nova 100 6.9%

The station remains competitive on 6.9%, with its Chrissie, Sam and Browny breakfast show on 7.7%, up 0.8. Morning still needs some work sitting on 5.5% and Kate, Tim and Marty can’t command a strong share in Melbourne like they can in other markets. They rank #4 FM in drive on 7.9%.

105.1 Triple M 6.0%

The station has had its second-lowest 10+ share in over two years. The Wil Anderson version of the breakfast show is still only five survey books old and its 7.0% share is the equal best at Triple M, alongside afternoon. Kennedy Molloy is on 5.2% at the bottom of the FM pack, which is puzzling given the calibre of the talent and the quality of the product.

KIIS 101.1 FM 5.4%

A very slight turning of the corner, perhaps, in breakfast where Jase & PJ have lifted 1.0 to 5.9%. That’s better than the morning and afternoon slots, which are both under 5%. Wil and Woody host the station’s highest-rating daypart – drive with 7.2%.

SEN 2.9%

Breakfast was the good news story here with share up 0.1 to 3.2% for Garry Lyon and Tim Watson. Tough survey though for Gerard Whateley, down 0.7 to 2.4% for a show that should be a must-listen for sports fans.

Macquarie Sports 1278 0.3%

Drive has the only significant audience here with Mark Allen and David Schwarz on 0.9%. The new-look breakfast show features Matt Thompson with Jimmy Bartell and Tony Shaw and the smallest possible share of 0.1%. It was good listening on Tuesday this week when they were able to include live highlights of the EPL clash between Manchester United and Tottenham. (Disclaimer: The Mediaweek editor has been a guest on the program several times.)


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