QMS has revealed their plans for the Paris 2024 Olympic Games, including the launch of an Olympics screen network and partnership packages.
QMS is the official outdoor media partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy.
During an event at Sydney’s Opera House on the 29th of June, QMS outlined its vision for Paris 2024 and introduced five Olympians spanning a range of new and established sports to talk about their Olympic experiences and aspirations for Paris: Steve Solomon (athletics), Melissa Wu (diving), David McKeon (swimming), Cameron Girdlestone (rowing) and Rachael Gunn (breaking).
Welcoming AOC sponsors, media agencies and media, QMS executive general manager, Mark Fairhurst, said: “We’re incredibly proud that QMS is the official Outdoor Media Partner of the Australian Olympic Committee [AOC] for the Summer Olympics in 2024 and the Winter Olympics in 2026. With just over a year to go to Paris, the countdown to this out-of-the-ordinary event is well and truly on,” he said.
“Our multi-year partnership will see QMS and the AOC work hand-in-hand as we engage, inspire and unite Australians through the power and spirit of sport.
“Sport is interwoven into the DNA of all Australians and Paris 2024 will be a unique opportunity to leverage the influence of outdoor, delivering diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous.”
QMS strategic sales director, Adrian Venditti, said: “Given the time difference in Paris, peak time finals and major results will be breaking on our screens every morning: 11.00 pm in Paris is 7.00 am in Sydney, so as our roads are at their busiest, all eyes will be on the Olympic content on our screens.”
QMS has developed three levels of Olympic Podium partnership – Gold, Silver and Bronze – with each level guaranteeing category exclusivity across the Olympic screen network.
Venditti said: “We’ve deliberately hand-picked every site and location and considered the right weighting across each format to deliver a high-impact, national DOOH solution for brands.
“Our Olympic Podium partnerships have also been developed in line with the IOC and AOC’s focus on sustainability, which is made possible by our Olympic screen network being powered by 100% renewable energy, ensuring the right audiences are impacted in a sustainable manner.”
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Top Image: David McKeon (Olympian), Matt Carroll (AOC), Adrian Venditti (QMS), Mark Fairhurst (QMS), Rachael Gunn (Olympian), Melissa Wu (Olympian), Sara Lappage (QMS), Steve Solomon (Olympian), Cameron Girdlestone (Olympian)