Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure...
Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the...
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is...
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and...
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
"It is the first time in history NRMA Insurance has supported a network’s Olympic and Paralympic Games broadcast."
Mike Sneesby, Spotify, Jase and Lauren, Made In Bondi, Home-grown animation
Matt Stoddart: "Our new campaign has a bit of fun with the knock-on effect of that early morning fandom."
Plus: Joshua McDonnell, Jayne Azzopardi, Gavin Sommer, and Hugh Whitfeld.
Sneesby adds that this number "guarantees that Nine will be profitable on the Paris Olympic and Paralympic Games."
