Stan has announced it has extended and broadened its partnership with consumer electronics and home appliances manufacturer Hisense to give Australian consumers an improved streaming experience.
As part of the new agreement, Stan will have a dedicated button on all new Hisense VIDAA OS Smart TV remote controls, making it the first local streaming service to secure this position.
The deal extends and broadens Stan’s partnership with Hisense, one of the biggest and fastest growing TV brands in Australia.
The Stan remote button, along with increased promotion of Stan content on Hisense’s VIDAA OS platform, will be featured on a range of the 2020 Hisense Smart TVs which will be available to purchase from August.
Some Hisense remotes already have dedicated buttons for other services including Netflix, YouTube and Prime Video.
“Hisense has become one of Australia’s leading manufacturers of consumer electronics and Smart TVs, so it was an obvious decision for Stan to continue and expand this partnership,” said Stan CEO Mike Sneesby. “This forms part of our continued commitment to ensure our content is easily accessible in all the places consumers choose to watch through partnerships with the world’s biggest brands.”
“We’re delighted to be extending our partnership with Stan as Hisense continues to redefine the at-home viewing experience for Australians, particularly at a time when we have never been more reliant on our TVs as a source of news and entertainment,” said Finn Zhang, managing director of Hisense Australia.
“Our 2020 television line-up has been designed with Australian viewing needs top of mind. The range is big, bold and pushes the boundaries of TV technology with game-changing innovations in picture quality and sound, as well as the inclusion of an ever-increasing range of streaming and entertainment apps. The addition of the Stan button on Hisense remotes reinforces our commitment to ensuring our customers have the best possible home cinema experience, right at their fingertips,” Zhang added.