Publicis Media ANZ appoints Helena Snowdon to drive business growth

• Snowdon replaces Mandy Henry

Publicis Media ANZ chairman John Preston has announced the appointment of Helena Snowdon (pictured) to the role of head of new business and marketing for Publicis Media ANZ.

Effective immediately, Snowdon replaces Mandy Henry who has left the organisation after almost 10 years to pursue other opportunities.

Snowdon has spent much of her career on global media agency executive teams leading new business and marketing for PHD, Maxus and iProspect.

Previously based in the UK, Snowdon relocated to Australia to take on the position of managing director at Mindshare Melbourne. Most recently she has led her own business development consultancy firm in Sydney.

Preston said: “We are extremely excited to have someone of Helena’s calibre driving business development at Publicis Media. Along with her broad experience as a project leader for agency operations and marketing communications, she joins us with a proven track record of leading new business pitches for some the largest advertisers in the world, and achieving significant global growth for several agencies.

“On behalf of Publicis Media, I would also like to thank Mandy for her contribution over the years, and we wish her the very best of luck for the future.”

On her appointment, Snowdon said: “I feel privileged to be joining Publicis Media, working with the executive leadership team in ANZ, as well as the talented teams at Starcom, Spark Foundry, Zenith and Performics. Publicis Media presents a progressive and transformative model which opens up huge opportunities for clients. I’m looking forward to playing my part in communicating this message and meaning across ANZ, and driving further impact and growth for the business overall.”

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