Nothing Small about this Big podcast: Tim Reid
One new entry on Podcast Ranker July was The Small Business Big Marketing Show hosted by Timbo Reid. He’s been podcasting for over a decade and has over 500 episodes, the last 60 of them released in partnership with PodcastOne.
Why should people listen to Tim Reid about marketing? “I had the first business marketing podcast in Australia,” he told Mediaweek. “There have since been a lot of marketing podcasts and a lot of business podcasts. What sets mine apart is I have found the intersection of educating my business-owning audience and engaging them. I want see my listeners walk away with business insights and marketing ideas they can apply immediately, but also a smile on their faces.”
Reid studied marketing at university and then worked in marketing and advertising for close to 20 years. “I have a passion and admiration for the small business owner. My podcast is one way to support them.”
Reid seems to operate like a successful small business himself – always turning up. He’s there every week with a new episode. “One of the secrets to podcasting success, or any content creation, is to set an expectation with your audience. I set an expectation early on this would be a weekly podcast.”
Reid is also open about how he is able to make a living from podcasting. “I cracked that nut a few years ago. It was never a means to an end. It is an end. There is nothing wrong with creating a podcast as a marketing channel, but for me it is now my day job.” Reid monetises his podcast via sponsorship and for many years has been booked for events because he hosts the podcast.
In over 500 episodes, Reid said the best reactions from listeners are for case studies. “An interesting small business owner who has a story of growth using some form of marketing to get there. When there is a topic that I know is frustrating business owners, I will go out and find an expert on that topic and ask for listener questions.”
Ask about his best guest and Reid has a surprising answer from six years ago and it’s certainly not a big name in marketing. “Joshua Nicholls from Platinum Electricians shared a 21-step process that every single one of his sparkies must adhere to whenever they go onsite into a home or an office. It got so much traction and people still talk about it.”
If asking him about podcasting tips, don’t ask him about microphone brand. “It’s a nonsense question. It’s like asking a journalist what pen you use. It doesn’t matter – just get one.” He has plenty to say about editorial mission though: “There are three simple questions for potential podcasters. What have you got to offer? To whom? What outcome can they expect?”
Adam Shand’s State Crime Command
One of PodcastOne’s most prolific podcasters is crime reporter and broadcaster Adam Shand. He was there at the launch of the platform with The Trials of the Vampire and subsequent series have included Understate, Adam Shand at Large and The Great Covid Reset.
He has a new series launching any day called State Crime Command that sees Shand working in partnership with detectives from NSW Police working to solve live cases.
Podcast Ranker: The bonus charts
It seems every few days there is another Podcast Ranker chart. It’s just an indication of how fast this strange year is flying by. We have looked at Podcast Ranker July to examine the top 10 most popular podcast, radio podcasts and some of the new arrivals.
See also: Podcast Ranker July
Triton Digital’s Australian Podcast Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 July through 31 July, 2020, as measured by Triton’s Podcast Metrics measurement service.
July Top 10 Original podcasts
1. Stuff You Should Know (ARN/iHeartMedia)
2. Casefile True Crime (Audioboom)
3. Hamish & Andy (PodcastOne)
4. From the Newsroom (News Corp Australia)
5. 7am (Schwartz Media)
6. My Favourite Murder (Stitcher)
7. The Howie Games (PodcastOne)
8. No Such Thing As A Fish (Audioboom)
9. The Matty Johns Podcast (Fox Sports)
10. Oprah’s SuperSoul Conversations (Stitcher)
July Top 10 Radio podcasts
1. The Kyle and Jackie O Show
2. Kate, Tim and Marty (Nova)
3. Whateley (SEN/Crocmedia)
4. Triple M Footy AFL (SCA)
5. SEN Breakfast (SEN/Crocmedia)
6. Rush Hour Melbourne (SCA)
7. Ben Fordham Live (Nine Radio)
8. Triple M Rocks Footy NRL (SCA)
9. Moonman in the Morning (SCA)
10. Chrissie, Sam and Browny (Nova)
New entries on the Podcast Ranker in July included:
Guru: The Dark Side of Enlightenment (Wondery)
WTF with Marc Maron (Stitcher)
Dying for Sex (Wondery)
Somehow Related with Dave O’Neil and Glenn Robbins (ARN/iHeartMedia)
She’s on the Money (ARN/iHeartMedia)
The Small Business Big Marketing Podcast (PodcastOne Australia)
A Life of Greatness (PodcastOne Australia)
Herald Sun Coronavirus Update (News Corp Australia)
Confessions of a Twenty Something Train Wreck (Nova)
Big month for SEN podcasts
SEN podcast downloads topped 1.93 million in July and live streaming hit 1.25 million – up 20.5% month-on-month.
SEN’s Breakfast with Garry Lyon & Tim Watson was the #1 AM radio breakfast show podcast in the country and remained the #1 breakfast show in Melbourne in the July Australian Podcast Ranker. The show was twice the size of its nearest competitor in Melbourne in terms of monthly downloads from the same number of clips.
The podcast of SEN’s morning program Whateley hosted by Gerard Whateley remained the number one sports radio show in Australia in the July Ranker.
In South Australia, SEN’s Breakfast with Kane and Hayesy was the number one radio breakfast show podcast – recording 43,445 downloads – 16.6% up on June.
SEN general manager: digital and growth Emily McGrath said footy fans relished the opportunity to get their sports-fix on-demand.
“More than 200,000 unique listeners downloaded one of our show podcasts in July – with a 7.2% increase on downloads compared to June,” McGrath said.
“Sports fans have craved all the latest news, debate and opinion surrounding the long-awaited return of the AFL, A-League and NRL seasons and the extraordinary lengths that the codes have gone to in order to keep their seasons alive.
“Sport is one of the most popular podcast genres globally, and for brands, sport represents and incredible opportunity to connect with fans – both live and on-demand,” she added.
New podcasts join iHeartPodcast Network
ARN’s iHeartPodcast Network Australia has partnered with local podcasts She’s on the Money, Somehow Related and The Imperfects.
ARN’s head of commercial audio & podcasts Corey Layton said: “I am excited to partner with these shows as part of our ongoing commitment to supporting great Australian podcasts. She’s on the Money, Somehow Related and The Imperfects provide compelling local content for our audiences, as we continue to diversify our offering, giving brands access to the best local and global shows.”
She’s on the Money features award-winning Millennial money expert Victoria Devine who shares easy to understand and fool proof tips for financial freedom.
Devine said: “I am passionate about empowering women to make smart money decisions by giving them the tools and confidence they need to change their financial situation. I am excited to be joining the iHeartPodcast Network to share my knowledge and easy to follow tips with a growing audience.”
The Imperfects is all about exploring and celebrating perfectly imperfect lives. Hosts Hugh van Cuylenburg, founder of The Resilience Project, and comedian Ryan Shelton chat to a variety of interesting and successful people who share their own struggles and imperfections. Series two launches on August 17.
Host Hugh van Cuylenburg said: “We know that comparing our lives to others can be harmful to our mental health, but when we share our experience of struggles it’s really empowering. We are so grateful to have guests who are willing to be vulnerable and share their personal stories to help others understand that everyone, regardless of their success, has things they are battling with.”
Nearly Media’s Somehow Related with Dave O’Neil and Glenn Robbins gives insight into the minds of two of Australia’s great comedians. In each episode, Dave and Glenn are given two seemingly random topics and together work out how these two things are somehow related.
Dave O’Neil said: “Every episode is a fun, sometimes odd, but always interesting journey between two random topics and if we can bring some light to people’s day that’s a bonus.”
The announcement comes as ARN released new podcast listener data for July with leading podcast technology provider Megaphone. The data captured from over 800,000 Australian devices, shows listening on the iHeartPodcast Network is up 31% since before the pandemic (Jan-mid-March v mid-March to July).
Listening across Business and Finance and Health categories also experienced strong growth in July, up 48% and 10% respectively.
Corey Layton noted: “July has been another excellent month of growth for the iHeartPodcast Network as more Australians are listening to podcasts that provide practical advice around finance and health. We’ve seen a consistency to comedy consumption too, demonstrating that Australians are still seeking escapism during these times.”
Chart-topping Childers partners with Acast
Chart-topping digital audio production Childers – The Full Story has joined Acast. Released as an independent true crime podcast series through June and July this year, Childers soared to #1 on the Australian charts.
It has currently clocked more than 300,000 downloads and has charted in more than 40 countries worldwide.
Researched, written and produced by award-winning journalist Paul Cochrane over nine months, Childers is the story of the Palace Backpacker Hostel fire which killed 15 young men and women in the small highway town in Queensland on 23 June, 2000. Cochrane was the first television reporter on scene at the fire.
Cochrane said: “Childers was a long time in the making, but it started as an idea which turned into a concept and ultimately a story which continued to grow and evolve as the investigation developed. It was literally written on the couch in my lounge room so to see it now being signed up by the world’s biggest podcast platform is both humbling and rewarding.”
More than 50 interviews were collected for Childers, with the final product handed over to primary supporter the Bundaberg Regional Council to use in the Memorial to the victims.
Podshape goes vanning with Augie Sundays
Camille Cannings, who is the creator of Augie Sundays and the host of The Van Life Series had entered a partnership with Jay Walkerden’s Podshape. Cannings said: “The idea behind the The Van Life Series is to chat to people living on the road around the world who are challenging the ‘norm’, ditching the 9 to 5 and switching to this simple way of living. I want to know if you strip away the day to day stresses, give up most of your material items and convert to this simple life does it make you happier?”
Walkerden and Cannings are no strangers, they have worked together before at Nova where Camille did a multitude of roles which included a stint as breakfast EP on Nova breakfast in Brisbane last year where the show was #1 for most of the year.