Podcast Week: Drivers Only, ACE Radio, Find and Tell

Podcast Week: stuff the british stole

True Crime, Luke and Sassy Scott Live

Compiled by Jasper Baumann

Supercars takes fans behind the scenes with drivers in new LiSTNR podcast, Drivers Only

Supercars and LiSTNR have announced a new podcast, Drivers Only, which takes fans behind the scenes with some of the best Supercars drivers.

Drivers Only offers fans raw insights directly from the drivers themselves, taking fans behind the scenes with the sport’s biggest names, allowing listeners to hear directly from their favourite drivers regularly between each round of the 2024 Repco Supercars Championship.

Each episode will be introduced by Greg Rust, from LiSTNR’s Rusty’s Garage podcast and the eight-episode series will have conversations with drivers, with the first episode featuring Supercars drivers David Reynolds, Ryan Wood, and Thomas Randle.

Supercars head of broadcast, Nathan Prendergast, said: “This podcast gives Supercars drivers their own platform to talk about whatever they want in their own words and show off a lighter side not often seen at the racetrack. It’s a fantastic opportunity for fans to connect with the drivers on a more personal level.”

Drivers Only will have eight 30-minute episodes to be released after each round of the 2024 Championship.

[Listen to Drivers Only here]

LiSTNR and ACE Radio partner to make ACE Radio stations available to stream on LiSTNR

LiSTNR is partnering with ACE Radio and will see its 21 stations made available to stream on the LiSTNR app, offering advertisers an additional 2 million-plus digital listening hours.

SCA already has an exclusive sales representation agreement with ACE Radio and its stations in Sydney, Melbourne, Brisbane and regional NSW and Victoria. The new agreement, effective from 1 July, builds on the relationship between ACE and SCA for its radio representation to now include digital audience monetisation opportunities.

The ACE stations include metro stations 4BH (Brisbane), Magic 1278 and 3MP (Melbourne), and 2UE (Sydney) and regional stations TRFM and Gold (Sale/Traralgon), Coast FM and 3YB FM (Warrnambool), Mixx and 3CS (Colac), Mixx and 3HA (Hamilton), Mixx and 3WM (Horsham), Mixx and 3SH (Swan Hill) and Edge and 3NE (Wangaratta) in Victoria; 2AY (Albury) and Edge and 2QN (Deniliquin/Echuca).

Working together with LiSTNR, ACE will migrate its digital audience, including its mobile and web listeners, to the LiSTNR platform giving them a personalised listening experience. The additional 21 ACE stations will increase the known LiSTNR audience base and first-party database to further enhance LiSTNR’s AdTech Hub capabilities and advertiser solutions.

“We are thrilled to extend our already successful partnership with ACE Radio to now include the availability of the company’s 21 successful radio stations on LiSTNR, as well as extend our current sales representation agreement from AM/FM radio to now include all digital radio sales via the LiSTNR app and website,” SCA CEO, John Kelly, said.

“ACE’s online radio audience is significant with 2 million-plus digital listening hours per month across its network, supplementing LiSTNR’s almost 2 million signed-up user base, and confirms LiSTNR as a clear market leader in digital audio. We look forward to delivering a fantastic, personalised listening experience to ACE’s digital audio audience on the LiSTNR app and ensuring our advertising partners can now benefit even further from a larger audience base and known listener insights.”

Listeners can stream all ACE Radio’s 21 stations on the LiSTNR app from 1 July 2024.

AFTRS joins as a prizing partner for Find and Tell podcast

AFTRS is joining RØDE as the official prizing partner of the Find and Tell podcast.

This partnership underscores the competition’s commitment to discovering and nurturing the next generation of diverse storytellers in podcasting.

The prize includes a combination of short courses and one-on-one mentoring, so the winning storyteller can continue to find and tell stories into the future. AFTRS joins RØDE as a prizing partner with the winner of Find and Tell taking home over $10k in support.

Robbie Miles, AFTRS head of industry and alumni engagement, says: “As the national screen and broadcast school we are proud to support this initiative by offering the winners mentoring and complimentary access to our suite of short courses.

The brilliant participants in Find and Tell – representing a range of backgrounds and lived experience – are the very storytellers our School is designed to empower and up-skill and exemplify the diversity of voices we need to hear in radio and podcasting.”

ARN’s head of digital audio Corey Layton said “We’re incredibly fortunate to see the industry’s commitment to supporting the next generation of diverse talent. The series stands as a testament to the wide breadth of talent in Australia, who need continued support to help shine a spotlight on them.”

[Listen to Find and Tell here]

45% of Australians tune in monthly to true crime podcasts: On Device

On Device has unveiled new insights into Australia’s podcasting landscape, highlighting a nation captivated by True Crime content with 45% of Australians devoted to the genre, making it the most popular category.

The study reveals that 53% of Australians tune in to podcasts monthly, spending an average of 1.6 hours daily listening. Australians are also early risers in their podcast habits, with 25% listening between 6:00 AM – 9:00 AM on weekdays. Daily podcast listeners are also 49% more likely to engage with broadcast radio daily.

Humour/comedy (39%), society and culture (25%), TV and film (25%), and educational (24%) are also popular genres for Australians to listen to. Conversely, the least popular podcast themes include fashion (9%), beauty (10%), politics (10%), fiction (14%), and technology (14%).

Allan Breiland, ANZ research director from On Device said: “Australia’s podcasting landscape is evolving rapidly, with a significant preference for true crime content suggesting narrative podcasts are a very strong medium for engagement.

“What’s fascinating is the strong correlation between podcast listeners who are also highly likely to tune into broadcast radio, showing the two mediums are complementary and can tap into the different mindsets these channels afford.”

The motivations behind podcast listening in Australia are primarily for entertainment (57%) and relaxation (46%). While 38% of listeners appreciate ads for providing free content, 33% express concerns over ad clutter.

Luke and Sassy Scott announce live national theatre tour for September

Luke and Sassy Scott will kick off their national tour at Sydney’s Enmore Theatre on Friday 6 September, before heading north to Queensland Performing Arts Centre (QPAC) Concert Hall on Sunday 8 September, then a hometown show at Palais Theatre, Melbourne on Sunday 15 September, across to Perth Concert Hall on Saturday 21 September before winding up the tour at Adelaide Entertainment Centre Theatre on Monday 23 September.

podcast week

Luke and Sassy Scott Live will be a nostalgic deep dive into Luke and Scott’s journey from humble beginnings to social media stardom, taking audiences through their youth as two brothers hooning around the streets of Mill Park in Melbourne’s north-east, all the way to the streets of the upper-class suburb of Brighton.

Luke and Sassy Scott said: “Be careful what you wish for, because the Luke and Sassy Scott you see online, is going live. Perfected Chaos! You haven’t seen anything like this! So many people have asked us to do a LIVE show, so here we are!”

[Tickets available here]

Podcast Week: stuff the british stole

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