SEN’s Breakfast with Garry Lyon & Tim Watson remains the number one breakfast show in Melbourne and Gerard Whateley’s ‘Whateley’ show the number one mornings show in Australia in the May Australian Podcast Ranker released June 16.
SEN’s South Australian breakfast show debuted in the All-Australian Top 100 with Breakfast with Kane & Haysey.
A total of 1.65 million podcast listens were recorded across the SEN podcast portfolio in May with over 600,000 total listening hours. Digital consumption on the SEN app also had over 607,000 unique users in the month of May.
SEN’s head of digital Simon Chapman said: “Unlike many other traditional mediums that have suffered cannibalisation due to digital distribution, radio has rocketed thanks to increased access via smart phones and smart speakers – allowing audio content to be omnipresent.”
“Digital radio is also more measurable – enabling us to offer advertisers greater data and analytics – to facilitate better targeting and ultimately effectiveness.
“We are uniquely placed at SEN to capture audience’s hearts and minds via Australia’s favourite pastime – sport – and we expect our engagement levels to continue to rise as COVID-19 restrictions ease and sport bounces back.”
In addition to its SEN radio podcasts, Crocmedia produces three native podcasts: Sounding Board with Craig Hutchison and Damian Barratt; Don’t Shoot the Messenger with Caroline Wilson and Corrie Perkin and the recently launched The Sport of Gardening – a new podcast with Dale Vine and Jane Nield. All are available via the SEN app.