Places We Go and Outdoor partner to showcase regions in new collaboration

Places We Go

• Places We Go has confirmed the first of its domestic TV episodes will run in February 2021

The TV show Places We Go and Adventures Group Holdings have announced the creation of Outdoor by Places We Go, a magazine with the first edition to focus on Australia and the regions that have been impacted by the events of the past year.

Jen Adams, host and co-owner of Places We Go said: “Outdoor is so aligned with the Places We Go mantra that it was such a natural fit to collaborate on this project to help out the regions who have been our inspiration for so many years.

“Having a print extension is something we have dreamt about, and to develop a partnership with Outdoor which allows us to expand our large digital reach into an immersive, tactile experience that our audience can cherish.”

Chris Jefferson, general manager of Adventures Group commented: “Outdoor is such a loved brand and the partnership with Places We Go gives us the reach it needed to not only inspire audiences but also drive meaningful impact for our partners.

“Unlike other travel publications, Outdoor by Places We Go will focus on the experience in the regions and the unique story behind it that will attract the outdoor enthusiasts of all levels, from epic adventures to immersive nature-based experiences.”

Rob Gallagher, CEO of Adventures Group parent company Emprise Group, added: “The strategic fit for Outdoor and Places We Go is so well aligned and helps both businesses to leverage their core capability, the production of authentic, quality content.

“We are privileged to have someone of Jen’s talents and experience take on the editor-at-large role for Outdoor by Places We Go. The ability to connect more meaningfully with the regions and help drive economic impact for our regional partners is core to the relationship, and why it is such a natural fit.”

The first issue of Outdoor by Places We Go will be published in late November 2020 with a guaranteed distribution to subscribers, partners and via retailers. The print magazine will be supported by online content hosted on the Places We Go website plus a video content showcasing the featured regions hosted on the Places We Go website, eDMs and social platforms.

Places We Go has confirmed the first of its domestic TV episodes will run in February 2021 showcasing the New England High Country town of Armidale in NSW.

Adams added “It feels so good, and so natural, to be back planning our amazing trips into regional Australia. Hopefully through this partnership it will allow us all to tick off some more boxes on our own Australian bucket list”.

Founded in 2008, Places We Go has a global audience of 300 million. The series airs on Network 10, regional networks in Australia, and a variety of international networks including National Geographic People. A pioneer in the omniplatform travel marketing space, Places We Go (PWG) has helped over a thousand travel operators share their stories with travellers across the world.

The Emprise group operates a number of brands (including; Hema Maps, Camper Australia, Caravan World, Trade-A-Boat, Trade RVs and Outdoor) which each engage with a niche industry segment to connect with and engage consumers. The Emprise brands deliver content through magazines, navigation devices (including GPS) books, mobile applications and websites and have over half a million active users interacting with them each month. Emprise also custom publishes the CMCA member magazine, The Wanderer, and a number of other industry publications.

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